Fans of NBC's struggling time-travel series Journeyman are taking a page from the successful campaign to save CBS' Jericho, but with a different food item: Rice-A-Roni.
Fans are being asked to send boxes of the rice-and-vermicelli mix to NBC executives and NBC Universal president Jeff Zucker in an effort to save the show, which has not received a second-season pickup and has ceased production now that its initial order of 13 episodes has been completed.
Why Rice-A-Roni? It's advertised as "the San Francisco treat," and Journeyman is set in that Bay Area metropolis. Fans claim that more than 1,750 boxes have been shipped already.
The campaign mimics earlier mass-mailing efforts. Fans of The WB's Roswell sent small bottles of Tabasco sauce (a staple of the show's alien characters) to the network, and Jericho fans shipped tons of peanuts to CBS (an allusion to a line in the first-season finale). Both campaigns succeeded in keeping the shows on the air. CBS ordered a seven-episode second season of Jericho after initially canceling it late last year. They begin airing later this month. |
I hope this campaign to get the show back on air works.